Peter Alexander - Wollongong

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About Peter Alexander - Wollongong

At age 24, Peter decided it was time to be his own boss. When his female friends were unable to find comfortable women's pyjamas that weren't matronly styles, he decided to get into the pyjama game.

Working from his Mother's dining room table Peter began making women's pyjamas selling to department stores. When the phone rang, to make the business seem bigger Peter and his Mum would pretend to be someone else!

"It all started with a simple idea and a simple spot!"

When a department store cancelled an order for 2000 pairs of pyjamas, Peter turned his biggest set back into an opportunity. He then put a mail order advertisement in a popular women's magazine and the response was overwhelming. Peter was flooded with 6000 orders from one ad and since then he hasn't looked back!

Following this success the business started to grow and attract media attention. Peter was dubbed the 'Pyjama King' by the Australian Media and the nickname has stuck to this day! His humorous, quirky and playful personality shines through in every collection.

Each new collection has a unique theme and is inspired either by Peter's travels around the world, from Paris & New York to African Safaris or exciting design collaborations with Disney and Sesame Street just to name a few.

Celebrities began wearing his pyjamas such as Delta Goodrem, Dame Edna, Joanna Lumley and Jennifer Saunders, Kylie Minogue, Miranda Kerr and Hugh Jackman.

These unique collections are designed to delight women, men and children alike and are loved around the world every night. Crafted from the most comfortable and luxurious fabrics, you'll find more than just pyjamas at Peter Alexander. There's also loungewear, daywear, footwear and gifts.